Roanoke Valley SPCA
Request: Using our old logo, create a new brand image and campaign that shows the positive influence we have on the region.
Results: The Roanoke Valley SPCA’s campaign combines fun, energetic colors, copy and music and also educates about what they do beyond simply finding animals homes. Their new tagline, “Your unconditional love headquarters,” positions them positively and with sensitivity. The results have been an increase in awareness, and increased donations through fundraiser direct-mail campaigns.